Name: Post Graduate Diploma in Marketing
SKU: PGDM-MKT
Price: 1000.00 INR
Availability: InStock

Post Graduate Diploma in Marketing

₹1,000.00

Strategic Storytellers: PGDM in Marketing at UKS

Master the art of marketing with our PGDM program. Develop strategic thinking, creative communication, and market analysis skills. Join us to become a strategic storyteller and thrive in the competitive landscape of marketing.

SKU: PGDM-MKT Category: Courses

Strategic Storytellers: PGDM in Marketing at UKS

PGDM in Marketing Program Details

Trimester I

Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Assessment Pattern
Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Continuous Assessment	Semester End Exam	Total Marks	Duration of Paper	No. of Credits
1	Financial Reporting, Statements and Analysis	15	40	60	100	2 hours	3
2	Human Resources Management	15	40	60	100	2 hours	3
3	Indian Financial System & Markets	15	40	60	100	2 hours	3
4	Business Communication	15	40	60	100	2 hours	3
5	Marketing Management	15	40	60	100	2 hours	3
		Total Credits					15

Trimester II

Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Assessment Pattern
Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Continuous Assessment	Sem. End Exam	Total Marks	Duration of Paper	No. of Credits
1	Marketing Strategy	15	40	60	100	2 hours	3
2	Corporate Finance	15	40	60	100	2 hours	3
3	Business Statistics and Analytics for Decision making	15	40	60	100	2 hours	3
4	Legal Aspects of Business	15	40	60	100	2 hours	3
5	Computer Applications for Business	15	40	60	100	2 hours	3
		Total Credits					15

Trimester III

Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Assessment Pattern
Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Continuous Assessment	Sem. End Exam	Total Marks	Duration of Paper	No. of Credits
1	Managerial (Micro) Economics	15	40	60	100	2 hours	3
2	Operations Management	15	40	60	100	2 hours	3
3	Business Environment (Micro & Macro) & Sustainability	15	40	60	100	2 hours	3
4	Organizational Behavior	15	40	60	100	2 hours	3
5	Quantitative Techniques	15	40	60	100	2 hours	3
6	Entrepreneurship Management-1	7.5	20	30	50	1 Hours	2
		Total Credits					17

Trimester IV (2.5 Core, 3 Electives-Marketing)

Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Assessment Pattern
Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Continuous Assessment	Sem. End Exam	Total Marks	Duration of Paper	No. of Credits
1	Business Analytics	15	40	60	100	2 hours	3
2	Research Methodology	15	40	60	100	2 hours	3
3	Entrepreneurship Management-2	10	20	30	50	1 Hour	2
4	Product and Brand Management	20	40	60	100	2 hours	4
5	Consumer Behavior	20	40	60	100	2 hours	4
6	Digital and Social Media Marketing	20	40	60	100	2 hours	4
7	Internship Project and Viva	2 months			100		6
		Total Credits					26

Trimester V (1.5 Core, 4 Electives-Marketing)

Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Assessment Pattern
Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Continuous Assessment	Sem. End Exam	Total Marks	Duration of Paper	No. of Credits
1	Corporate Strategy	15	40	60	100	2 hours	3
2	Entrepreneurship Management -3	10	20	30	50	1 Hour	2
3	Marketing Research & Analytics	20	40	60	100	2 hours	4
4	Integrated Marketing Communications	20	40	60	100	2 hours	4
5	Logistics & Supply Chain Management						4
6	B2B Marketing & CRM						4
		Total Credits					21

Trimester VI (All Three Electives-Marketing)

Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Assessment Pattern
Sr. No.	Name of the Subject	No. of sessions of 2 hrs. each	Continuous Assessment	Sem. End Exam	Total Marks	Duration of Paper	No. of Credits
1	International Marketing	20	40	60	100	2 hours	4
2	Services Marketing	20	40	60	100	2 hours	4
3	Sales and Distribution Management	20	40	60	100	2 hours	4
4	Final Project						4
		Total Credits					16

UKS IMSR NEW CURRICULUM (TO BE ADOPTED FROM ACADEMIC YEAR 2023-24)

PROGRAM STRUCTURE & CREDITS

The Program structure and credits for PGDM are finalized based on the stakeholders needs and general structure of the program.

Minimum number of class room contact teaching credits for PGDM program is 100 credits (one credit equals 10 hours), internship 6 credits and Final Project 4 credits, thus number of credits for award of PGDM course are 110 credits.

Out of 100 credits for classroom contact teaching, 60 credits are allotted for Core courses while remaining 36 credits are for the Electives.

PGDM Course	Number of Credits we Propose	Number of Credits by AICTE
First year (Trimester I, II and III)	Trimester I: 15 credits for 5 Core Courses Trimester II: 15 credits for 5 Cor Courses Trimester III: 17 Credits for 6 Core Courses 47 credits of Core courses in 1^st Year	54 credits of Core courses (2.5 per subject x22 Subjects)
Second year (Trimester IV, V and VI)	Trimester IV: 8 credits for 3 Core Courses & 12 credits for 3 Elective Courses Trimester V: 5 credits for 2 core courses and 16 credits for 4 Elective Courses Trimester VI: 12 credits for 3 Elective Courses 53 Credits in 2^nd Year	42 credits of Electives
Internship	06 credits	06 Credits
Final Project	04 credits	Not recommended
Total	110 credits	102

Contact hours include work relating to Lecture, Tutorial and Project (LTP)

Trim I: Sept 11^th to 10^th Nov. (Diwali Break 11^th to 27^thNov) Exams from 1^st Dec to 6^th Dec 2023 (5 Subjects)

Trim II: Nov 7^th Dec to 17^th Feb. Exams from 22nd Feb to 28th Feb 2024 (5 Subjects)

2nd March to 9th March Industrial Visit

Trim III: 11th March to 2nd May 2024 Exams 6^th May to 11^th May (5.5 Subjects)

Internship 15^th May to 30^th July

Trim: IV: 1^st Aug. to 3^rd Oct 2024. Exams 7th Oct to 12^th October (5.5 Subjects)

Trim V: 14^th Oct. to 26^th Oct and 4^th Nov to 19^th Dec. Exams 23^rd Dec to 28^th Dec (5.5 Subjects)

Trim VI: 2^nd Jan to 15^th Feb 2025 Exams 17^th,19^th & 21^st Feb 2025 (3 subjects)

Final Project Viva 26^th April 2025